The voice of the people! A vox pop is a great way of grabbing valuable content quickly. 

The beauty of the vox pop lies in the fact there's no real way of knowing what that person is about to say. With the right set of questions, often people will open up and tell you your life story whilst others require each and every word teasing out of them. Either way we're always guaranteed honest no nonsense opinions en-mass!

M&C Saatchi, One Piece

M&C Saatchi, Viagogo